Keep Me Vivid Cleansing Shampoo
Shield your bold, vibrant color with this sulfate-free shampoo that gently cleanses while locking in your hue — helping your color stay vivid and fade-resistant.
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Protect your color — not just clean your hair. The Keep Me Vivid Cleansing Shampoo is formulated specifically for fast-fading, high-maintenance colors. Using next-generation, sulfate-free technology, it gently removes dirt and impurities without stripping your pigment.
Infused with a luxurious pearl infusion, this shampoo helps lock in vibrancy while adding shiny, healthy-looking color. The rich, milky lather pampers your scalp and strands with a sweet, fun fragrance — think vanilla, coconut, and cotton candy.
Use it as part of the full Keep Me Vivid system to maintain your color for up to 21 washes or even up to 65 days when paired with the matching conditioner and care treatments.
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Key Benefits
Color Protection: Helps prevent fading of bright and pastel shades.
Sulfate-Free Formula: Gentle ingredients preserve your color without harsh detergents.
Rich, High-Foam Lather: Cleans deeply while leaving hair soft and manageable.
Long-Lasting Vibrancy: With the full system, color can last up to 65 days.
Pearl Infusion: Helps seal color and boost shine.
Delightful Scent: Vanilla, coconut, and cotton candy fragrance makes washing a joy.
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Features / Technical Specs
Feature Detail
Formula Sulfate-free
Lather Milky, high-foam
Infusion Pearl powder / pearl infusion
Fragrance Vanilla, coconut, cotton candy
Hair Type Color-treated, semi-permanent, vivid colors
Usage Daily, gentle cleansing
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How to Use
1. Wet your hair thoroughly.
2. Apply the shampoo to your scalp and hair.
3. Massage to create a rich lather.
4. Rinse well.
5. For best results, pair with Keep Me Vivid Conditioner (or other products in the same system).
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Why It Works Better Than Normal Shampoos for Colored Hair
Regular shampoos often contain sulfates or strong detergents that strip color — this one cleans without stripping, helping color last longer.
The pearl infusion helps to seal in color and enhance shine.
Its specially designed formula helps reduce color oxidation, which is one of the main causes of fading.
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Perfect For
People with bright, bold, or pastel hair that fades quickly
Anyone who re-colors often and wants to stretch out their vibrancy
Those looking for a daily-use shampoo that’s gentle on color
Users who prefer professional-grade, high-performance color care
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Safety & Considerations
For best color retention, rinse with cool water when possible — heat can accelerate fading.
If you use a lot of styling products, be aware: buildup can still affect color over time — occasionally use a clarifying product or system.
Avoid over-washing. Many colorists recommend washing less frequently to preserve vivid hues.